This message board is for the shareholders of E-MAG.TECH PTY LTD (formerly E-MERSION MEDIA HOLDINGS PTY LTD ACN: 631 146 177) and E-MERSION MEDIA PTY LTD (ACN: 605 098 539) and E-MERSION MEDIA (AUST) PTY LTD (ACN: 637 337 641 – INSOLVENT).

As the Directors refuse to open disclosure with shareholders regarding the state of our investment and have not held an investor meeting in four years, we have set this up to openly help one another and discuss the business and its leadership and founders John Iliopoulos, Chris Iliopoulos, and Peter Stern.

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Attnd's Jag & Sarah "ousted love birds" in the Financial Review (to do with our Formula 1 contract!!!!)

Further proof that John has completely phoenixed the Formula 1 contract and thus e-Mersion team and technology to Attnd Media.

https://www.afr.com/rear-window/what-hotcopper-s-ousted-love-birds-did-next-20231101-p5egql

What HotCopper’s ousted love birds did next

Jag Sanger and partner Sarah Lenard, the ousted duo formerly behind stock spruiking platforms HotCopper and The Market Herald, have registered a business in London that’s styled as a new publishing and artificial intelligence venture named Attnd.

Jag Sanger and Sarah Lenard, co-founders of The Market Herald. Ross Swanborough

Filings with the UK’s Companies House reveal 38-year-old Lenard is the chief executive, with 56-year-old Sanger a director.

The media venture’s website boasts it’s partnered with Formula One for the editorial management of the Official Formula 1 Digital Race Programme at the “intersection of luxury and velocity”. Ugh, right.

Naturally, Attnd hasn’t missed the rise of Wall Street’s latest sales fad either, spruiking how artificial intelligence is central to the publishing business.

“Leveraging our unique AI platform, we enable precision targeting, personalised messaging, and real-time analytics, that offer brands a seamless way to engage and connect with global audiences,” the website claims.

The new business should take UK-born Sanger’s mind off a Federal Court battle where he stands accused by The Market Herald (now controlled by David and Gavin Argyle) of breaching his statutory duties during a four-year tenure at the company. Sanger is defending the civil case.

Interestingly, the court documents suggest Sanger suspects artificial intelligence is no substitute for human intelligence. This could explain the decision to hire his ex-wife as an education editor at The Market Herald.

“The winning candidate for writing is errr, my wife, she is an education writer,” Sanger memorably emailed his chairman Alec Pismiris in 2020, announcing his decision to recruit her for a role that ultimately saw her invoice the website more than $160,000, according to The Market Herald’s statement of claim.

Once hired, it’s alleged Mrs Sanger submitted 52 articles, most of which were “wholly or substantially” copied and pasted from school websites or Wikipedia.

Sanger’s filed defence holds that it’s common practice to hire based on internal networks and that some of the articles got up to 60,000 views. But perhaps powering publications with artificial intelligence is preferable after all.